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| purchasing power (1.General: Extent to which a person, firm, or group has available funds to make purchases. 2.Economics: (1) Money and credit available for spending and consumption of goods and services. Demand and prices cannot rise beyond the available purchasing power. Also called buying power. (2) Exchange rates: Value of money (currency) measured by the quantity and quality of goods and services it can buy. Alexander Demidov); consumer purchasing power (Alexander Demidov) | |||