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маркетинговая техника "выбрасывания низкого мяча"stresses
psychol. low-ball marketing technique (Where customers are offered what seems like a good deal at a low price, but once they have agreed to it, they add stipulations, increase the price or reveal that certain features cost extra. People tend to stick with the deal, even though they would not have agreed if they had had all the information to start with. MariaSNR)