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утилитарная одежда (British Utility Clothing – During World War II (1939-1945), as part of their overall effort to involve all citizens in the war effort, the government of Great Britain declared that all nonmilitary clothing should be simply and plainly designed. Practicality, rather than style, was the rule, and not an extra inch of fabric was to be wasted in the manufacture of clothing. The garments produced under the new rules were called utility clothes, and they first made their way onto the marketplace in 1941.
In order to smooth the progress of the war effort, the British government took control of the import and production of raw materials and provided fabrics to clothing producers. Clothes makers were encouraged to manufacture clothing in a narrow range of styles. Utility garments were like military uniforms in that they were simple and standardized. They even were labeled with a "CC41" insignia, which stood for "Civilian Clothing 1941" or "Clothing Control 1941." To conserve fabric, utility clothing had small pockets and men's pants had no cuffs. Shirt, skirt, and dress lengths were shortened. Garments had no more than three buttons. Shoes were plain and sturdy. Utility clothing prices were controlled to make them affordable to all. В.И.Макаров); одежда в утилитарном стиле ('More) |
