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| комплекс маркетинговых мероприятий (An organization's total promotional effort, including personal selling, advertising, publicity, public relations, and sales promotion The promotional mix attempts to attain integrated marketing communications. OB&M Alexander Demidov) | |||
| комплекс стимулирования сбыта | |||
| план продвижения (Promotion is one of the market mix elements, and a term used frequently in marketing. The specification of five promotional mix or promotional plan. These elements are personal selling, advertising, sales promotion, direct marketing, and publicity. A promotional mix specifies how much attention to pay to each of the five subcategories, and how much money to budget for each. Wiki Alexander Demidov) | |||
| promotional mix: 1 phrase in 1 subject |
| Advertising | 1 |