English ⇄ Russian

pricing on the basis of what the traffic will bear stresses
dipl.	назначение цены по принципу "что рынок выдержит"
econ.	назначение цен по принципу "что рынок выдержит" (If a firm is pricing its product based on whatever the market will bear, it means that the firm is charging as high a price as the consumers would be ready to pay. This can be done by firms that enjoy consumer loyalty. It can also be done when a firm is selling a new innovative product.)