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| эффект страны происхождения (Alexander Demidov) | |||
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| эффект страны происхождения (The country-of-origin effect (COE), also known as the made-in image and the nationality bias, is a psychological effect describing how consumers' attitudes, perceptions and purchasing decisions are influenced by products' country of origin labeling. Since 1965, it has been extensively studied by researchers. WK Alexander Demidov) | |||