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креативная концепция бренда (A Brand Idea is a thought/idea captured in a simple but meaningful phrase that expresses the essence of a brand. It defines the brand and acts as the central driving concept that the brand architecture is constructed from.  quora.com Alexander Demidov) | |||
| идея бренда (grafleonov) | |||
| brand idea: 1 phrase in 1 subject |
| Rhetoric | 1 |