A great deal of importance is placed on the relative sizes positions and order of | names

name
comp., MS	namn

and the movie s title in printed publicity material as well as the opening credits Generally higher positions designate | higher importance

high importance
comp., MS	høg vekt

Additionally there is significant given to | names

name
comp., MS	namn

which appear before or above the | actual

actual
comp., MS	faktisk

title of the movie The person whose | name

name
comp., MS	namn

is shown first in the credits or whose | name

name
comp., MS	namn

is at the top of an advertisement is said to have received top billing If more than one | name

name
comp., MS	namn

appears at the same | time

time
el. sec.sys.	tid

or at the same height they are said to have equal billing with the importance of the | people

People
comp., MS	Personar

concerned decreasing from | left to right

left-to-right
comp., MS	venstre mot høgre

In some movies with a large number of stars the publicity department must go to great | lengths

length
comp., MS	lengd

to satisfy the demands of various parties Diagonal billing is where a different | name

name
comp., MS	namn

appears first depending on whether the material is read from top to bottom or from | left to right

left-to-right
comp., MS	venstre mot høgre

In some extreme | cases

case
comp., MS	sak

multiple stars in the same movie have each demanded top billing in which | case

case
comp., MS	sak

an equal number of differently billed advertisement have been created