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| word-of-mouth (Moviegoers can't help warning their friends to avoid or not miss the movie they saw recently. After an opening weekend there's often enough feedback circulating from such warnings that it has a significant effect on how many more people go to see the movie. Negative word-of-mouth is often attributed to highly publicised movies doing poorly after the opening weekend, while positive word-of-mouth can provide a poor opener with legs. Ремедиос_П) | |||