отдающий предпочтение

brand loyal (какой-л. фирме, марке)

place smb. ahead of (smb., (кому́-л.) пе́ред кем-л.); be brand loyal (какой-л. фирме, марке); brand loyal (какой-л. фирме, марке); put above (ALCOHOL labelling must be overhauled to stop profit being put above public health, a campaign group said today. "Overhaul alcohol labels" call by Daily Post (Liverpool, England). TFD Alexander Demidov); give precedence (• Environmental concerns must be given precedence over commercial interest. • You should give your schoolwork precedence. OALD. The principle of saying that in some instances or in some parts of the Bill Ofcom should give precedence to the interests of the "community as a whole" has its ... Alexander Demidov); choose (чему-либо); give priority (AKarp); prefer; prioritise; give preference to (Johnny Bravo); make something one's first choice (SirReal); lean toward ... over; select for (SirReal); tend to (financial-engineer); settle for (VadZ)

Игорь Миг

prioritize; prioritize over; place a premium on

EU.

accord precedence (oVoD)

idiom.

be in the tank (I'm not in the tank for anyone, I swear–I'm completely neutral! VadZ); give the nod (tavost)

inf.

fancy something (Yeldar Azanbayev)

Makarov.

favour; show a preference for someone, something (кому-либо, чему-либо)

math.

favor