превращение названия компании в имя нарицательное её продуктов(= trademark erosion. От слова "generic" – общий/непатентованный • Unless you've managed to make it this far in life without setting foot in a store, you're probably aware that "jello", popularly known as "jelly" by my British compatriots, is a genericization of the brand "Jell-O" which itself was derived from the word "gelatin".wiktionary.org, youglish.comShabe)
генерификация(-icization транслитерируется через -ификация: plasticization, romanticization, Arabicization, Anglicization — в отличие от стандартного -zation = -зация (rationalization, acclimatization, personalization) Shabe)
wiktionary.org, youglish.com Shabe)