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| Russian | English |
| отрицательная репутация компании | negative goodwill (The difference between the fair market value and purchase price of an asset, when the fair market value is higher than the price paid) |
| отрицательная репутация компании | badwill (The difference between the fair market value and purchase price of an asset, when the fair market value is higher than the price paid) |
| репутация IP-адресов | IP reputation (Mezufa) |
| репутация отправителя | sender reputation (Anti-spam functionality that is enabled on computers that have the Edge Transport server role installed to block messages according to characteristics of the sender. The Sender Reputation agent continuously monitors senders and their past Simple Mail Transfer Protocol (SMTP) interactions, such as the amount of spam and messages that are not spam that a sender has sent, and relies on persisted data about the sender to determine what action, if any, to take on an inbound message) |
| репутация приложения | application reputation (ssn) |
| репутация приложения по данным SmartScreen | SmartScreen application reputation (ssn) |
| репутация фирмы | goodwill (The difference between the perceived value and the book value of an asset) |