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| English | German |
| explicit targeting | explizite Zielgruppenadressierung (The process of delivering targeted content by using existing data about the customers who browse your site) |
| implicit targeting | implizite Zielgruppenadressierung (The process of delivering targeted content by using existing user data to extrapolate unknown information about users who browse your site) |
| touch targeting | Touchziel (Using the touch of your finger to guess your intended target instead of the actual target) |