| French | English |
| campagne marketing | marketing campaign (A marketing program designed to accomplish a specific result, such as introducing a new product or increasing market share. The main way to accomplish this result is through communicating the benefits of a product or service to people and businesses. Campaigns often include more than one communication method, such as print advertisements, promotional discounts, and direct mail) |
| Campagne marketing | Marketing Campaign (A feature that helps a business owner market/sell/bring visibility/increase awareness about their business through advertising) |
| Co-marketing | Co-Branding (The option in the Campaign Types list that indicates that the marketing effort or promotion will be shared with another company) |
| Co-marketing | Co-Branding (The option in the Campaign Types list that indicates that the marketing effort or promotion will be shared with another company) |
| directeur du marketing | Marketing Manager (A person who handles marketing programs for the products or product families that his or her company sells. This person assists and informs senior management about marketing needs. This person also works closely with vendors to get marketing materials prepared and campaigns run. This person facilitates co-marketing and branding efforts with partners) |
| Gestion de campagnes marketing | Marketing Automation (The sub-title for the Marketing button on the main view of CRM) |
| liste marketing | marketing list (A group of accounts contacts or leads who are identified through their demographics as people or businesses who might be the most receptive to a campaign. For example to introduce a new product you can create a marketing list of accounts that have previously purchased similar products and send them brochures about the new product) |
| marketing d'affinité | affinity marketing (Selling products or services to customers with similar interests on the basis of their established buying patterns or preferences. Additionally, several noncompeting advertisers may join together to develop a single targeted campaign) |
| Planification d'une campagne marketing | Marketing Campaign Planning (A template that outlines the various considerations you might need in order to plan a marketing campaign in your organization. Planning a marketing campaign begins with understanding you position in the marketplace and ends with collecting data and analyzing campaign effectiveness) |
| Planification et exécution d'un événement marketing | Marketing Event Planning and Execution (A template that outlines the main categories that you should consider when beginning to plan a marketing event. Use this template to assist you in walking through key event elements while you are in the planning stages) |
| Service de marketing par courrier électronique | E-Mail Marketing Service (An online service for your Marketing Campaign that allows you to acquire and manage e-mail lists, and to track the results) |
