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| English | Russian |
| doesn't sound well | не звучит (Elina Semykina) |
| well-crafted message | хорошо продуманное сообщение (A well-crafted message should be concise, clear, and accurately convey the intended meaning. Alex_Odeychuk) |
| well-known brand | известный бренд (Elina Semykina) |
| well positioned | занимающий выгодное положение (на рынке lawput) |