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| English | Russian |
| brand story | легенда бренда (Viacheslav Volkov) |
| but parameter is just one part of the story | но параметр-это ещё не все |
| campaign story | легенда кампании (Sloneno4eg) |
| signature story | знаковая история из жизни (A signature story is a story that you become known for, maybe even famous for. Over time, you become so good at performing this story that people ask for it again and again Kuznetsova) |