Terms for subject Marketing containing score

English	Russian
lead score	оценка перспективности потенциального клиента (MED)
marketing scores	индикаторы перспективности (потребителей; пример: The FTC found that a few data brokers "convert their analyses into marketing scores that, for example, rank clients' customers on the basis of how likely they are to respond to particular marketing efforts or to make a purchase, their presence on the web or their influence over others, or other metrics." A.Rezvov)
Net Promoter Score	коэффициент лояльности клиентов (twinkie)
Net Promoter Score	индекс потребительской лояльности (wikipedia.org twinkie)