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| Russian | English |
| магазин, расположенный в торговом центре на входе или выходе | end cap (VLZ_58) |
| место у входа в магазин | front end (Front end: The area including and surrounding checkout – upfront, near the entry doors – that attracts high traffic volume and is therefore considered a prime location for secondary merchandising.  instoremarketer.org Кло) |