Terms for subject Cliche / convention containing values

English	Russian
better value	выгоднее (покупать: "For produce, it's hard to beat the small places. A lot of produce isn’t perfect at Walmart or Costco. For instance the oranges at the big grocers look nice and shiny but they’re often dry and not sweet. And some of the cauliflower I saw last time had those dark black spots that you need to cut off. Nothing like that at our small local grocery store." "Better value at small places for sure. They deal with local suppliers and they can work together to make deals as supply issue arise." (Reddit) ART Vancouver)
teach to adopt values	прививать ценности (A new generation is being taught to adopt patriotic values from an early age. nytimes.com ART Vancouver)