stage gate process(The stage gate process was originally developed by Dr Robert Cooper. The methodology provides a formalized way of structuring the new product development process into a series of stages (phases) and gates. Work gets done in the each of the stages – progressing from idea generation, feasibility, development, test and ultimately launch. Before a project can progress to the next stage it must pass a gate – a formalized decision point. Gate decisions are based on a set of criteria, designed to assess the potential of a product to succeed in the marketplace. Criteria at each gate become more stringent as projects progress through the pipeline. Kenny Gray)
