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Terms for subject Advertising containing | all forms
ChineseEnglish
渠道one-level channel
传播two-step flow of communication
传播理论two-step flow theory
分析quintile analysis
乏味的广告buckeye
刊物pulp
低涉入层结构low-involvement hierarchy
IARI 信广告评分系统IARI letter grade
信号等signal grade
classification tree
发行量primary circulation
抽样单位elementary sampling unit
阶段primary stage
需求primary demand
受访者以脸谱表情作答的评方式smiley rating
各等时间段的费率class rate
品牌评brand rating
品牌评指数Brand Rating Index
地位层status hierarchy
尼尔森公司按人口数量对县的分类ABCD counties
尼尔森多网络区域评multi-network area rating
尼尔森根据人口划分的美国县规模county size
尼尔森评Nielsen rating
工人阶blue collar
广播评委员会Broadcast Rating Council
成本评cost rank
我们要利用超市场特价和买一送一的机会去购物We should take advantage of special offers and BOGOFs in shopping mall
打梯step index
效果层理论hierarchy-of-effect theory
出版物fringe publication
服务区secondary service area
资料研究secondary research
注意力等attention scale
由光滑的高纸张印刷的杂志glossy magazine
电子媒体分委员会Electronic Media Rating Council
电影等rating
笑脸评smiley rating
次序相关rank order correlation
美国中产阶middle majority
美国高电视系统委员会Advanced TV Systems Committee
节目时间段等class of time
rating scale
位置supersite
市场批发商rack merchandiser
幻灯片super slide
逐步升技术foot-in-the-door technique
都市评metro rating
阿比创多阶段评信息Arbitrends Ratings
需要层hierarchy of needs
top-of-the-line
主管senior director
商标亮光纸Kromekote
绘图纸Bristol paper