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Advertising
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理论
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Chinese
English
两级传播
理论
two-step flow theory
传播学
理论
communications theory
品牌层次
理论
brand layer theory
增值
理论
value added theory
增强
理论
reinforcement theory
媒体优势
理论
media dominance theory
媒体集中
理论
media concentration theory
完形
理论
gestalt theory
干扰
理论
interference theory
平衡
理论
balance theory
广告四边形
理论
advertising quadrangle
态度功能
理论
functional theory of attitude
效果层级
理论
hierarchy-of-effect theory
条件
理论
stimulus-response theory
条件
理论
conditioning theory
涓滴
理论
trickle-down theory
游戏
理论
play theory
理性行为
理论
theory of reasoned action
社会性比较
理论
social comparison theory
研究等待时间的
等候
理论
queuing theory
精神分析
理论
psychoanalytic theory
网格组
理论
grid-group theory
自我知觉
理论
self-perception theory
认知失调
理论
theory of cognitive dissonance
认知学习
理论
cognition learning theory
达格玛
理论
defining advertising goals for measured advertising results
道奇冰山
理论
sherwood Dodge's Iceberg Theory
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