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Terms for subject Advertising containing 理论 | all forms | in specified order only
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两级传播理论two-step flow theory
传播学理论communications theory
品牌层次理论brand layer theory
增值理论value added theory
增强理论reinforcement theory
媒体优势理论media dominance theory
媒体集中理论media concentration theory
完形理论gestalt theory
干扰理论interference theory
平衡理论balance theory
广告四边形理论advertising quadrangle
态度功能理论functional theory of attitude
效果层级理论hierarchy-of-effect theory
条件理论stimulus-response theory
条件理论conditioning theory
涓滴理论trickle-down theory
游戏理论play theory
理性行为理论theory of reasoned action
社会性比较理论social comparison theory
研究等待时间的等候理论queuing theory
精神分析理论psychoanalytic theory
网格组理论grid-group theory
自我知觉理论self-perception theory
认知失调理论theory of cognitive dissonance
认知学习理论cognition learning theory
达格玛理论defining advertising goals for measured advertising results
道奇冰山理论sherwood Dodge's Iceberg Theory