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Terms for subject Advertising containing | all forms
ChineseEnglish
一小时黄金时段节目赞助牌价gross night hour
superior
字符superior character
inferior character
不干胶pressure-sensitive label
产品安全达测试实验所Underwriter's Laboratories
产品安全达测试实验所Underwriters Laboratories
代码日期code dating
价值values
任意arbitrary mark
企业目corporate objectives
伦理ethical standard
供货者商distributor brand
公司目corporate objectives
兰哈姆商Federal Trademark Act
出版商商colophon
分割segmentation criteria
分类classification criteria
分销目distribution objective
创意creative standard
制表所需样本目in-tab goal
剪切crop mark
剪裁trim mark
subcaption
kicker
half title
动画专家组信号压缩Motion Picture Experts Group Compression
动画图I-candy
动画图blipverts
包装packer's label
千人目市场成本cost per thousand-target market
卡林黑啤酒、"嗨!梅布尔、黑标的啤酒"、Lang、 Fisher & Stashower 广告公司、1940sCarling Black Label beer, "Hey, Mabel! Black Label!" (Lang, Fisher & Stashower)
印有折的印张signaturing
受众目audience objective
station logo
与广告共占屏幕shared screen
广告identification commercial
广告station identification
广告identification spot
识别station identification
含图、视频和音频等信息的邮件rich mail
含设备及人员费用等的rate inclusions
启发式provocative headline
命令式command headline
品牌名称识字ad cut
品牌识别brand identifying mark
品牌货有注的等外品off label
logotype
合用co-branding
名称基金会Brand Names Foundation, Inc.
注册的registered (®)
注册的registered®
转让abandonment
商品价签shelf maker
为某一商店特制的商品上印制的商店store brand
商品出售时贴商店商own brand
商店store identity
国际准纸张尺寸ISO paper sizes
logotype
在画面上用密线记指示物hatch
性建筑landmark
FCB 坐FCB grid
layout paper
声音sound logo
复合combination headline
大型户外spectacular
大量使用语口号sloganeer
好奇性curiosity headline
媒介目media objectives
季节性指seasonality index
安全题区safe-title area
实时live title
密封投sealed bidding
对照注的清样与原稿see copy
导入read in
导入副read out
subcaption
小字主题上的大字短小标题hammer
小字主题上的大字短小标题reverse kicker
小字主题上的大字短小标题barker
尺寸dimension mark
tagline
市场细分与目定位segmentation and targeting
广告下角的语口号baseline
广告刊登acceptability standard of advertising
广告目advertising target
广告目advertising objective
广告竞bid
广播、电视网network identification
建议膳食营养供给量recommended dietary allowance
引发好奇心的teaser head
总量目volume objective
惊人screamer
战略目strategic intent
signaturing
报纸的通栏streamer
index board
提问型question headline
新闻news headline
无商generic
最低工资wage floor
最低报告minimum reporting standards
最新进货最近last-in-first-out
未注册的商off-brand
price marking
准令substance number
准偏差statistical error
准受众archetype
准学习模型standard learning model
准尺寸报纸standard-size newspaper
准尺寸报纸standard newspaper
路边的准尺寸路牌41英尺×8 英寸/ 13英尺standard highway bulletin
准展位shell scheme
准广告单位standard advertising unit
准模式standard play
准油量standard ink
准流线型广告牌46~48英尺×14~15 英尺standard streamliner bulletin
准海报6×12英寸eight-sheet poster 8
准海报规格20×10英尺forty-eight sheet
准清晰度电视standard-definition television
准纸张419×533 毫米large post
准综合统计区standard consolidated statistical area
准色彩house color
准误差statistical error
准镜头normal lens
准颜色standard colors
出作者名字的一行byline
号笔china marker
sample area
尺测量单位scaled measurement unit
logotype
志性语言tagline
有商标的branded
杆调查benchmark survey
callout
版时段break bumpers
示市场区域NTA Television Area
示市场区域Nielsen Television Area
示市场区域designated market area
示牌nameplate
签价上的折扣价off label
logotype
识图案logo pattern
语作者sloganeer
题下空白区neckline
题句tagline
报纸、印刷品每页的栏外running title
报纸、印刷品每页的栏外running head
栏目中央小cross-head
次要目secondary audience
欧洲广告准联盟European Advertising Standards Alliance
准尺寸小的广告pony unit
毛条catch line
测度指measure index
测评yardstick
渠道目channel objective
版权copyright ©
牙色color guide
特许franchised label
签标明label
用字母letter
电台志音乐sounder
电视台在广告上的叠映shared identification
疑问式question headline
白色线white line
任务法objective-and-task approach
千人成本target CPM
市场target
消费群target consumers
target object
群体指数Target Group Index
视听众target audience
视听众人口target audience population
移动图moving icon
竞争商fighting brand
章节subhead
符合准的会员单位recommended agency
简略题页bastard title
美国准版面报纸21.5×14.5 英尺standard newspaper
美国准行业分类Standard Industrial Classification
美国准行业分类代码Standard Industrial Classification Codes
美国准都市统计区standard metropolitan statistical area
美国专利商US Patent and Trademark Office
美国东部准时间Eastern Standard Time
美国中部准时Central Standard Time
美国中部准时间Central Standard Time
美国商法中的补充注册Supplemental Register
美国太平洋准时Pacific Standard Time
美国广告准局American Bureau of Standards
美国广播公司协会颁布的准代码NAB code
美国政府准手册Government Standards Manual
美国毛制品注法案Wool Products Labeling Act
美国电视准代码National Television Standard Code
美国电视台网准与惯例Standards and Practices
美国联邦商Federal Trademark Act
美国联邦政府的主要商注册簿Principal Register
美国联邦贸易商法案Lanham Act (1946年颁布)
美国西部准时Mountain Standard Time
胶片或磁带准规格stock size
自粘peel-off label
自营商private label
color guide
色彩color chart
节章chapter head
英国广告准局Advertising Standards Authority
行业service mark
衡量measurement criteria
衡量指measure index
认证certification mark
评估evaluative criteria
象征symbol mark
道德code of ethics
邮件mailing label
醒目题字display type
金—洛坐Kim-Lord grid
销售定向式目sales-target objective
问题problem identification
需求—满足式目need-satisfying objectives
静止图像压缩joint photographic experts group
非常吸引人的题或插图stopper
音乐musical logo
音乐musical signature
音乐musical ID