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| Russian | English |
| эхо-фраза | payoff (завершающая фраза рекламного текста livebetter.ru) |
| эхо-фраза | echo-phrase (The echo-phrase is the final part of your advertisement. It's one of the most important elements of your offer, as it's the mostly read part together with the title. The main function of the echo-phrase is to summarize your advertisement  webstartguide.com Alexander Demidov) |