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| English | Russian |
| bandied phrase | расхожая фраза |
| catchpenny phrase | расхожая фраза |
| echo-phrase | эхо-фраза (The echo-phrase is the final part of your advertisement. It's one of the most important elements of your offer, as it's the mostly read part together with the title. The main function of the echo-phrase is to summarize your advertisement  webstartguide.com Alexander Demidov) |
| linking phrase | связующая фраза |
| linking phrase | связка |
| marketing phrase | слоган (NadVic) |
| pictorial phrase | яркое выражение |
| proleptic phrase | вводящая фраза |
| provincial phrase | диалектизм |
| tired phrase | затёртая фраза |
| tired phrase | избитая фраза |
| tired phrase | затасканная фраза |