| own brand | торговый бренд (= own label; distributor brand; private brand; house brand A product sold under a distributor's own name or trademark through its own outlets. These items are either made specially for the distributor or are versions of the manufacturer's equivalent brand Own-brand goods are promoted by the distributor rather than the manufacturer and are typically 10-20% cheaper to the distributor than an equivalent brand. Own brands are sold principally by multiple shops. OB&M. Own brands are products which have the trademark or label of the shop which sells them, especially a supermarket chain. They are normally cheaper than other popular brands. [BUSINESS] This range is substantially cheaper than any of the other own brands available. ...own-brand cola. CCB. Alexander Demidov) |
