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| Russian | English |
| превращение названия компании в имя нарицательное её продуктов | genericization (= trademark erosion. От слова "generic" – общий/непатентованный: Unless you've managed to make it this far in life without setting foot in a store, you're probably aware that "jello", popularly known as "jelly" by my British compatriots, is a genericization of the brand "Jell-O" which itself was derived from the word "gelatin".  wiktionary.org, youglish.com Shabe) |