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| English | Russian |
| Hallmark holiday | коммерческий праздник ("Hallmark holiday" is a term used predominantly in the United States to describe a holiday that is perceived to exist primarily for commercial purposes, rather than to commemorate a traditionally or historically significant event. The name comes from Hallmark Cards, a privately owned American company, that benefits from such manufactured events through sales of greeting cards and other items. Bullfinch) |
| Hallmark moment | запоминающийся момент (изначально выражение использовалось в рекламной кампании фирмы Hallmark, выпускающей поздравительные открытки CopperKettle) |