| top of mind | первый приходящий на ум (Top-of-mind awareness (TOMA) is a brand or specific product coming first in customers' minds when thinking of a particular industry. Companies attempt to build brand awareness through media exposure on channels such as internet, radio, newspapers, television, magazines, and social media. In a survey of nearly 200 senior marketing managers, 50% responded that they found the "top of mind" metric very useful. WAD Alexander Demidov) |
