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| English | Russian |
| short time to market | краткосрочная реализация (wandervoegel) |
| time to market | от идеи до внедрения (The time taken to bring a new product or service from the initial concept stage to its introduction to the market. Shortening TTM can often deliver a substantial competitive advantage. See concurrent engineering. OB&M Alexander Demidov) |
| time to market | срок внедрения (In commerce, time to market (TTM) is the length of time it takes from a product being conceived until its being available for sale. TTM is important in industries where products are outmoded quickly. A common assumption is that TTM matters most for first-of-a-kind products, but actually the leader often has the luxury of time, while the clock is clearly running for the followers. WAD Alexander Demidov) |