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| Russian | English |
| сарафанное радио | Viral radio (Alex_UmABC) |
| сарафанное радио | scuttlebutt (4uzhoj) |
| сарафанное радио | word-of-mouth advertising |
| услышать по сарафанному радио | hear something through the grapevine (Wakeful dormouse) |
| услышать по сарафанному радио | hear something on the grapevine (An indication that a piece of information (not always reliable) was obtained via an informal contact with a person who was told it by someone else. Wakeful dormouse) |