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| Russian | English |
| процесс принятия решения о покупке | product consideration ("In this study, we analyze consumers' product consideration and choice at purchase time. We leverage a popular feature provided by online retailers: "What Do Customers Ultimately Buy After Viewing This Item?"  aisnet.org elkaletom) |
| сравнивать цены в процессе покупок | comparison shop (A.Rezvov) |