Terms for subject Advertising containing конкурентное преимущество

Russian	English
изделие с крупным конкурентным преимуществом	leading edge product
конкурентное преимущество	competitive advantage (An advantage over competitors gained by offering consumers greater value, either by means of lower prices or by providing greater benefits and better servicing facilities that could justify higher prices. This may be achieved by creative advertising, increased product performance, or superior distribution methods. OB&MD Alexander Demidov)
конкурентное преимущество	competitive edge
мотив конкурентного преимущества рекламируемого товара	competitive product advantage advertising appeal
преимущество в конкурентной борьбе	competitive edge