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| Russian | English |
| Audience Deficiency Unit единица дефицита аудитории | ADU (Audience deficiency units are units of inventory that are made available to advertisers as fulfillment for the inventory the advertiser purchased that ran in programs that under-delivered on the guaranteed ratings. tar) |
| искусственный дефицит | scarcity marketing (приём стимулирования продаж, побуждающий покупателей принимать решения немедленно A.Rezvov) |