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Terms for subject Advertising containing | all forms
ChineseEnglish
为赞助商留存的播录音instantaneous-reference recording
型思维fact-based thinking
产品安全达标测试验所Underwriter's Laboratories
产品安全达标测试验所Underwriters Laboratories
公司physical plant
华而不的装饰gingerbread
反映现生活的广播、电视广告slice
可口可乐、"真材料"、麦肯广告公司、1970Coca-Cola, "It's the real thing" (McCann-Erickson)
吉列剃须刀、"看上去锋利无比、摸上去锋利无比、它确锋利无比"、麦肯广告公司、20世纪40年代Gillette, "Look sharp, feel sharp" (McCann-Erickson)
习生intern
习生职位internship
况制作remote production
况广播outside broadcast
况调查remote survey
况转播remote pickup
况转播pickup
况转播alive
地报道reportage
地拍摄in the field
地研究field research
地考察field study
地调查fieldwork
地采访field interviewer
播记录air check
时收视率live rating
时标题live title
时管理系统just-in-time management system
live action
景拍摄live-action filming
测值a posteriori
物大模型mockup
物盘存physical inventory
put ...into execution
用创意法operational creativity
put ...into execution
证研究方法empirical research method
际产品actual product
际使用者end user
际动手做的hands-on
际发行量net circulation
际大小展示物life-size cut-cut display
际定向发行量net controlled circulation
际市场测试in-market test
际广告刊发量net advertising circulation
际消费者actual consumer
际需要量actual requirements
验室测试法laboratory method
广告earned rate
版样type comprehensive
期刊的际购买或订阅数original purchase unit
每日际发行量daily effective circulation
滚石乐队、"感觉是真的"、FMR 广告公司、1985Rolling Stone, "Perception. Reality." (Fallon McElligott Rice)
灵智精广告公司Euro RSCG Worldwide
照相写极度细节的noodled
的宣传white propaganda
真人live action
竞争competitive strength
广播、电视节目documentary
节目中时电话调查coincidental rating
节目中时电话调查coincidental survey
节目中时电话调查coincidental measurement
节目中时电话调查coincidental interview
英国广告务委员会Committee of Advertising Practice
英国广告务守则British Code of Advertising Practice
言过其over-the-top
超现hyperreality
超真hyperreality