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Terms for subject Marketing containing | all forms
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个有胆识的市场策略an aggressive marketing strategy
单元cell
对比较试验paired comparison test
次抽样单位primary sampling unit
步流模型one step flow model
种产品的推销运动push on a product
级样品primary sample
致原则consistency
一定的标准以上above the line
般指数修匀法general exponential smoothing
般欧氏距离generalized Euclidean distance
不可推属的般成本nontradable common costs
产品的重性均一性product homogeneity
内部致法internal consistency method
创新接受模式innovation-adoption model
价格及变动价格政策one price versus variable price
价格策略one-price policy
品种商店specialty stores (shop)
商品模型one-commodity model
国内市场single national market
目标市场方法single target market approach
单方多方货源single-multiple sourcing
―对式营销one-to-one marketing
对数常规画法log-normal plot
感觉购买一学习模型feel-buy-leam model
未来研究技术study of alternative futures
推广分配组projection distribution
杜宾华生检定法Durbin-Watson test
千人成本准则法the cost-per-thousand criterion
注意兴趣一欲望一行动模型Attention-Interest-Desire-Action model
突出优势与劣势分析、优势劣势一机会一威胁分析、企业现状分析strength, weaknesses, opportunities and threats analysis
市场uniform market
运送计价法uniform delivered pricing
罗宾逊帕特曼法案美国的反价格歧视法Robinson-Patman Act
行动兴趣一意见模型activities, interests and opinions
订货运送十收款循环order-shipping-billing cycle
认知感觉一购买模型leam-feel-buy model
购买感受一学习模型buy-feel-learn model
逻辑解析结构logical-analysis frameworks
马格路森莫斯法案Magnuson-Moss Act