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Terms for subject Idiomatic containing half -price | all forms
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cheap at half the priceвтридорога (Deliberate transformation of a street trader's cry, "cheap at twice the price' (informing customers that what he was selling would still be cheap even if it cost twice as much), into 'cheap at half the price" which would imply that the price was excessive. wiktionary.org Abysslooker)