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| English | Russian |
| disruptive innovation | подрывные инновации (K48) |
| disruptive innovation | принципиальное инновационное решение (disruptive innovation involves: turning non-consumers into consumers, changing how performance is measured, changing the business model of the industry incumbents. some use as a synonym for "big innovation"; others equate it with novelty. Beforeyouaccuseme) |
| disruptive marketing | нетрадиционный маркетинг (Beforeyouaccuseme) |
| disruptive marketing | прорывной маркетинг (Beforeyouaccuseme) |
| disruptive measure | нетрадиционное решение (Beforeyouaccuseme) |
| disruptive measure | прорывное решение (Beforeyouaccuseme) |