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| English | Russian |
| bear the full cost of | понести полные издержки (чего-либо A.Rezvov) |
| bear the full cost of | нести полные издержки (чего-либо A.Rezvov) |
| pricing on the basis of what the traffic will bear | назначение цен по принципу "что рынок выдержит" (If a firm is pricing its product based on whatever the market will bear, it means that the firm is charging as high a price as the consumers would be ready to pay. This can be done by firms that enjoy consumer loyalty. It can also be done when a firm is selling a new innovative product.) |