Terms for subject Advertising containing theory

English	Chinese
arousal theory	激活论
balance theory	平衡理论
brand layer theory	品牌层次理论
cognition learning theory	认知学习理论
communications theory	传播学理论
conditioning theory	条件理论
exchange theory	交换说
functional theory of attitude	态度功能理论
gestalt theory	完形理论
grid-group theory	网格组理论
hierarchy-of-effect theory	效果层级理论
interference theory	干扰理论
media concentration theory	媒体集中理论
media dominance theory	媒体优势理论
play theory	游戏理论
psychoanalytic theory	精神分析理论
queuing theory	研究等待时间的等候理论
reinforcement theory	增强理论
self-perception theory	自观论
self-perception theory	自我知觉理论
sherwood Dodge's Iceberg Theory	道奇冰山理论
social comparison theory	社会性比较理论
stimulus-response theory	条件理论
stimulus-response theory	刺激反应学说
theory of cognitive dissonance	认知失调理论
theory of reasoned action	理性行为理论
trickle-down theory	涓滴理论
two-step flow theory	两级传播理论
value added theory	增值理论