Terms for subject Advertising containing idea

English	Chinese
big idea	大创意
idea concept	创意理念
idea creation	点子发想
idea development interview	创意开发访谈
idea generation	点子发想
idea generation	创意生成
idea-screening process	构想筛选过程
preconceived ideas	成见
preconceived ideas	先人之见
selling idea	卖点