Terms for subject Advertising containing back

English	Chinese
advertisement on back cover	封底广告
advertisement on the inside of back cover	封三广告
back cover	封底广告
back-end marketing	后端营销
back leading	缩小行空
back number	过期报刊
back-of-book	封底广告
back reading	左读数
back stripping	粘书背布
back-to-back	广告连播
back-to-back	节目连播
back up	背面印刷
back up	反面打印
back-up page	广告插页
back-up space	报刊广告插页版面
back-weight	后向加权
buy-back	买回
call-back	回访电话
cut-back binding	胶订
cut-back binding	胶装
cut-back binding	无线装订
fixed back	上胶书脊
gatefold back cover	封底折页
inside back cover	封底内页
inside back cover	封三
inside back cover ad	封三广告
inside back spread	封三跨页
outside back cover	封底
outside back cover	后外封
plow-back method	盈余再投资广告法
plow-back method	利润投资法
round back	圆脊
soft back	平装书软面装订
square back	方脊
tight back	死脊