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| English | Chinese |
| Miller Lite beer, "Tastes great, less filling" | 米勒淡啤酒、"美妙口味不可言传"、麦肯世界集团、1974 (McCann-Erickson Worldwide) |
| taste culture | 品位文化 |
| Winston cigarettes, "Winston tastes good-like a cigarette should" | 云丝顿香烟、"云丝顿、好烟好品位" 、Wm.Esty 广告公司、1954 (Wm. Esty & Co.) |