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Subject: premium Помогите, пожалуйста, разобраться, что такое premium.Перевожу текст про требования, стандарты и т.д. качества (пищевые продукты). All Kraft Foods businesses shall effectively manage the safety and quality of consumer premiums that are utilized in, on, near or with products, or offered by mail. Premium item design, selection, functionality, and application shall comply with applicable local regulations, industry standards and company requirements for safety, visual, functional, and sensory characteristics. Premiums shall be consistent with standards and specifications applied to Kraft Foods branded products. Или вот еще: The terms Premium and Promotion are often used interchangeably to refer to the item offered as an incentive to consumers. The terms are defined at the end of this QPE. Throughout this QPE, ‘Premium’ is used to mean both the item and the activity by which the item is offered to the consumer. И что же такое consumer premiums или Premium item design? Заранее большое спасибо |
| В контексте маркетинга это обычно "подарки" |
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