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 Dinkina

link 6.12.2006 4:30 
Subject: channel revenue
помогите перевести "channel revenue".
ниже дается контекст и объяснения.

In marketing jargon, "channel" usually refers to a sales channel. For example, software may be sold by mail order, by retailers, or through the internet. Each of these is a channel, a link between the manufacturer or wholesaler/distributor and the final consumer.

The implication is that when software and associated services are sold to a final customer, that customer buys additional products and/or services from the same channel.
Here is a specific example:
I recently purchased a multi-function printer. The channel I bought it through was an internet retailer. While shopping for that specific item, I bought a USB cable from the same internet retail channel. I also browsed the site of that retailer, and purchased another item completely unrelated to the original purchase. That was additional channel revenue.

есть вариант: доход от канала сбыта

Заранее спасибо!

 kinsman

link 6.12.2006 4:48 
try: канал реализации

 белка

link 6.12.2006 5:49 
варианты:
- каналы сбыта (товара), приносящие прибыль
- источник денежного дохода от сбыта товара

 Snail 64

link 6.12.2006 6:26 
Динкина, вот Ваш вариант и есть почти правильный (а канал сбыта, или канал реализации, или, паче чаяния, торговый канал - это как Вам больше нравится, я бы только сказала без "от" - дополнительный доход канала сбыта (реализации)

 

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