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Subject: Lifetime value of relationships Lifetime value of relationshipsПомогите перевести, плиз! К сожалению без контекста, т.к. взято как позиция в глоссарии по финансовому консалтингу |
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очень imho long-term relationship (lifetime value, loyalty) Lifetime value (of relationship) - долгосрочная ценность клиента/покупателя/клиентской базы/постоянных клиентов Customer Lifetime Value (CLV) 'Value For The Customer' - What Does It Mean? "The term 'value', of course, is replete with semantic variety and the often applied epithet 'customer value' is, itself, an ambiguous appendage that can be used to represent both what the customer perceives/receives and also what the customer can deliver. The former, as identified earlier, can be associated with the author's notion of 'value for the customer' (VC), whilst the latter is conventionally called 'customer lifetime value', or CLV." |
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