Subject: трансляция футбольных матчей в Италии (2) Даже вот наверно весь абзацIn Italy, RAI chose to broadcast a nonexclusive selection of 25 games for an undisclosed amount, including all those played by the national team. The rights for the latter games could not be kept on an exclusive basis by pay TV operator Sky Italia, because of a provision in the Television without Frontiers Directive. RAI’s advertising unit Sipra claims to have sold more than €50m worth of ads, which is €10m more than in 2002, when RAI had secured all 64 games exclusively.
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