promotional message market.

[nnadinester]

Planning a Productive and Successful Promotional Campaign
Keep in mind that when planning a promotional campaign, a campaign generally consists of three desired outcomes.
Outcome 1: Your promotional message reaches your intended and targeted audience.
Outcome 2: Your message is understood by your audience.
Outcome 3: Your message stimulates the recipients and they take action.

[illi]

promotional message - рекламное сообщение

[kasaya]

IMHO:
Promotional Message - ideinoe soderzhanie reklamnoi akcii/reklamnoe obraschenie.