multi-cell lift tests

[littlemoor]

Здравствуйте, уважаемые форумчане! Подскажите, пожалуйста, как правильно перевести слово " multi-cell". Это маркетинговое исследование прироста ( lift).

Using both static images and video assets within the same campaign drives better DR performance and higher conversions than using either format separately. The two formats may complement each other in messaging, attract different audiences, or both. Set up multi-cell lift tests to compare different proportions of budget allocations between video and static ads, holding other factors constant. Travel booking aggregator site Kayak.com saw success with this strategy, increasing conversion rates by 90% when running a static image in tandem with a video, versus running a static image alone.

Заранее благодарю за помощь!

[Себастьян Перейра, торговец черным деревом]

Hi.Не хранить яйца в одной корзине.

Диверсификация

The two formats may complement each other in messaging, attract different audiences, or both. Set up multi-cell lift tests to compare different proportions of budget allocations between video and static ads

Дословно: lift test + multi-cell: проверить то, как взлетит/не взлетит, если в разные контейнеры сунуть одно и другое, а то и третье.