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Subject: but with content being localized where applicable. Здравствуйте! Перевожу лекцию по маркетингу. Помогите перевести второе предложение. Всем заранее спасибо. The approach that falls between the two is the most popular option for those fims that are – or want to become – worldwide brands. Common amongst American brands, this is where the global organization develops local websites for each country in which they have a physical presence, but in this case each web presence would have a standardized brand image and the usage of common logos in uniform colours and layouts – but with content being localized where applicable.
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